|"Huntley" one of my early pet portraits|
Right out of art school I got a job with a billboard company as a keyliner. As it turned out the job entailed more than that. My boss also gave me billboard design jobs to do along with the keylines for billboards. Keylines are boards that contain the type and artwork that are used by the painters when sizing up the designs onto huge billboard panels to be painted. Everything has to be accurate and precise because any tiny mistake on the keyline is magnified many times on the huge billboard panels.
Designing and doing the layouts is much more exciting and rewarding. We were given a few guidelines, like the text to be included and the images wanted and then it was up to us to arrange everything in an eye catching design. A billboard has three seconds to grab the attention of drivers passing by. We used a type setting machine for the type and created color layouts of the designs using markers, just as I had been taught in art school. I loved working with markers.
There were only three of us in the art department in a tiny upstairs studio at Dingeman Advertising in Traverse City. We listened to NPR on the radio a lot, and I particularly remember one day listening to a reading of Mary Shelley's "Frankenstein" as we worked. It was one of those mesmerizing magic moments that you never forget.
It came as a shock, then, when my boss's boss instructed her to fire me for being too slow. It wasn't that it wasn't deserved and that I hadn't been warned, but it was still a shock.
It took me maybe half a day to get over the shock and to embrace a new way forward. Being fired gave me the freedom to do freelance design work which quickly broadened into a pet portrait business.
When I returned to riding after a thirty year absence and bought a horse, pet portraits expanded into horse portraits. It wasn't long before I was creating equine fine art too, going to horse shows and horse expos with my booth and entering juried art shows. The rest is history, as they say.
After several years of doing freelance design work, I realized it wasn't where my heart was nor where I was most skilled. I gave it up and concentrated on using my graphic design skills to design my own marketing materials and a website for the fine art business.
|"Lavender Light" a college art still life|
If I hadn't been fired all those years ago, all of this might not have happened, or at least it would have been delayed for who knows how long. So, today I am grateful for being let go from a job that I wasn't suited for in the first place. Today I celebrate my long career as a fine artist and occasional illustrator.
Today I am fulfilled.